Bubblegum is Barbie's color, a cool and light pink shade with a high content of finely ground titanium dioxide. This new formula prevents "plastic" lips and makes the color more comfortable to wear. This shade is perfect for single use on faded and light lips, giving them a matte powder effect.
For example, if you need to lighten and powder your lips a bit, modifying Merlot Tempt, Bubblegum is an excellent choice. It creates a light, matte effect, toning down your natural lip color. You can also mix it with any other color in our range to get a matte effect by adding three drops of Bubblegum.